![]() ![]() ![]() Marketing plans for 28 of those 44, or 64 percent, contained express statements that the films target audience included children under 17. Movies: Of the 44 movies rated R for violence the Commission selected for its study, the Commission found that 35, or 80 percent, were targeted to children under 17. The report makes the following key findings about the marketing of violent entertainment material by the industry: ![]() These industries can and should do better than this report illustrates." "Companies in the entertainment industry routinely undercut their own rating restrictions by target marketing violent films, records, and video games to young audiences. The report makes no legislative recommendations to Congress on this issue.Īccording to FTC Chairman Robert Pitofsky, the report illustrates clear shortcomings in industry efforts to limit access to age-inappropriate material to children. In response to these findings, the Commission recommends additional action by the industry to enhance their self-regulatory efforts. The report also publishes an FTC survey that shows children under 17 are frequently able to buy tickets to R-rated movies without parental accompaniment and purchase music recordings and electronic games with parental advisory labels or are restricted to an older audience. The FTC found evidence of marketing and media plans that expressly target children under 17, and promote and advertise products in media outlets most likely to reach children under 17. The report finds that while the entertainment industry has taken steps to identify content that may not be appropriate for children, the companies in those industries still routinely target children under 17 in their marketing of products their own ratings systems deem inappropriate or warrant parental caution due to violent content. The Federal Trade Commission today released its report titled "Marketing Violent Entertainment to Children: A Review of Self-Regulation and Industry Practices in the Motion Picture, Music Recording & Electronic Game Industries." The Report was conducted in response to a request from President Clinton on June 1, 1999, as well as similar requests from Members of Congress, to answer two questions about the marketing of violent entertainment material: Do the industries promote products they themselves acknowledge warrant parental caution in venues where children make up a substantial percentage of the audience? And are these advertisements intended to attract children and teenagers? The report found that "for all three segments of the entertainment industry, the answers are plainly 'yes.'" About the FTC Show/hide About the FTC menu itemsĬommission Calls for Additional Industry Steps to Improve Existing Rating Systems.News and Events Show/hide News and Events menu items.Advice and Guidance Show/hide Advice and Guidance menu items.Competition and Consumer Protection Guidance Documents.Enforcement Show/hide Enforcement menu items.Target’s chief financial officer and a Neiman Marcus official will appear before the Senate Judiciary panel on Tuesday. Target’s Snyder did not provide details about upcoming meetings but reiterated that Target was “continuing to work with elected officials to keep them informed and updated as our investigation continues.”Īt least three different congressional panels are slated to hold hearings, beginning next week. ![]() On Thursday, members of the powerful House Oversight Committee, which has broad investigative jurisdiction, will hold a telephone briefing with Target representatives, during which detailed questions are expected to be asked about how and why the data breaches occurred. Last week, the same lawmakers asked Target executives to provide an array of internal documents. “Your failure thus far to provide this information to your investors does not seem consistent with the spirit or the letter of the SEC’s financial disclosure rules,” Rockefeller wrote in the three-page letter to Target’s chief executive.ĭemocratic members of the Energy and Commerce Committee on Wednesday asked Neiman Marcus for documents relating to the upscale retailer’s recent cybersecurity breach. ![]()
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